Product Copy at Nike

How many product descriptions do you need to write before you’re considered an expert? Does the 10,000 hour rule apply? Between 2020 and 2025, I worked as a product copywriter on the Nike Global Brand Writing team. I wrote between 250 and 500 styles a season, for nearly every category, and every country. At the end of that tenure, I was doing a full-time job on a part-time schedule.

Expert? Maybe.